Welcome! My name is William Flood. My friends call me Bill. I’m a writer and historian, who loves small-town America. I’ve always had a passion for twentieth-century commercial culture and have even been referred to as an “evangelist” for retro Americana, promoting the icons of mid-century popular culture to those who appreciate them.
At any time, you might find me on a small town Main Street or taking the great American road trip – writing about a landmark drive-in restaurant, researching the history of a vintage bowling alley, photographing the fantastic lines of a Googie-style building, or even reporting on the happenings at a surviving mid-century tiki bar.
My work has profiled a treasure trove of vintage motels, glowing neon, classic trailers, abandoned gas stations, and home-town theaters.
